Because of the fact
that so many funeral homes offer services that are remarkably similar, some of
our friends at so called “family owned” funeral homes have decided that, in an
attempt to “differentiate” themselves from the competition, it would be wise to
borrow a page from politics and demonize their competitors. They use words like
“conglomerate” and “multinational” to conjure up images of uncaring wealthy
tycoons counting their money while taking advantage of people in their time of
need and stepping on the little guys. They talk about the big out of state
corporations that have “taken over” the once locally owned establishments and
shout buyer beware!
A quick check of public
records reveals an interesting fact; all
the local funeral homes in the Tri-State are corporate owned. Even the so
called “family owned” firms are actually owned by corporations of which the family
members may be the only stock holders. The real fact is that a corporation is
neither good nor bad. It is merely a legal form of business organization. It
has no bearing at all in and of itself on how the firm provides its services or
who manages the day to day operations. It is simply a non-issue which has been
twisted and exploited for marketing purposes.
At Beard Mortuary we
partnered with Carriage Services, Inc. in 1998 in an effort to bring a higher
level of service to our funeral home and our client families. This partnership
has allowed us to have access to the wisdom of the best and brightest minds in
the funeral profession and has offered a depth of support that is simply not
available to small, independent firms; allowing us to remain on the cutting
edge of funeral service innovation. It has also brought us economies of scale
so that our prices can remain very competitive while still offering superior
service and value to our client families. Moreover, it has allowed us to
properly take care of our employees by offering good wages and benefits such as
life, health, and dental insurance.
But most important is
what it has not done. It has not
changed the fact that Beard Mortuary is managed, staffed and operated by a group of caring,
compassionate people who are all life-long residents of the Tri-State. We still
offer the same uncompromising service and highest standards of excellence that
C. Harold Beard set into motion so many years ago.
Before you make a decision, please stop by Beard
Mortuary and talk with Shane, Lisa or Jordan and let us show you all that
we have to offer. We would be happy to answer any and all questions you may have
about funeral, cremation, and other end of life planning issues. We are
available to serve you twenty four hours per day, seven days per week. You’ll
always be warmly greeted and we will take the time to listen to your needs and desires
to help you create a truly memorable and meaningful end of life celebration.